The rapid rise of social messaging services such as Twitter creates challenges and opportunities for end-user organizations. How can end-user organizations utilize social messaging to improve external and internal collaboration? What's the role of social messaging in a unified communications and collaboration architecture and how are UC&C vendors incorporating social messaging into their products? How can organizations embrace social messaging in a way that is consistent with needs for security, governance and compliance? Will the rise of public social messaging services render investments in unified communications moot? Join us for a free-wheeling discussion into the all of these topics and more.